The Weird + Wonderful World of plants

Cambridge University Botanic Garden


The Gardens wished to attract young visitors to the garden and find a fun way to encourage children to learn and engage with the biology of plants and animals in the gardens.

We designed a series of trail guides with illustration that would appeal to children that was accompanied by fun facts to simplify scientific complexities in a way that’s accessible to children and sparks their interest.

We were delighted to hear that visitor numbers to the gardens increased as families came back to do all the trails in the series.